HEAD OF DIGITAL ANALYTICS

Riyadh, KSA

About the Company

One of the leading insurance players in the Saudi Market is looking for a qualified and strong Senior Digital Analytics Professional to join their team in Riyadh.

About the Role

  • Responsible for the accurate implementation of visitor, lead and sales tracking and analysis across multiple platforms.
  • Responsible for Web Analytics and optimization solutions and systems.
  • Identify up-to-date relevant tools to support data management and analysis of campaigns.
  • Define, monitor and implement the Web Analytics strategy and associated data analysis.
  • Provide relevant analytics and systems training to teams where relevant.
  • Present key findings of reports, including actionable insights for key stakeholders, including customer profiling data to feed into marketing strategies.
  • Develop strong relationships and engage with teams to obtain data for the business and understand the importance of analytics.
  • Recommend and implement data modelling techniques for forecasting and insight for the business, including A/B or multivariate testing
  • Understand and implement segmentation such as Lifetime Value, Behavioural analysis and Model behaviour.
  • Heavily focused on the understanding of brand creation and creating customer insight plans to support it.
  • Management of a team of analysts, ensuring there is adequate cross-training, product coverage and sharing of best practice.
  • Working with key departments such as CRM, BI, Data teams

About the Individual

  • Minimum 5-8 years of experience in a data analytical role
  • Degree in Computer Science, Statistics, Data Management, Math, Economics, Physics
  • Master in Stats or advanced SAS techniques would be a preference
  • English is mandatory. Knowledge of Arabic would be an advantage.
  • Digital Marketing/ Analytics professional certification preferred.
  • Previous experience of customer driven organisations.
  • Experience of analysing complex data and large data volumes.

Salary

Salary commensurate based on Candidates’ experience

Benefits

An excellent bonus scheme and other benefits

Akshaya

Akshaya Ananth

Recruitment Associate

  • SHARE: