HEAD OF DIGITAL MARKETING & ACQUISITION

A leading Insurance Company based in Saudi Arabia is looking for a strong and seasoned Senior Digital Marketing Professional to head up their team in Riyadh.

• Formulate and deliver the digital marketing strategy for customer acquisition and customer retention
• Responsible for measuring campaigns, to maximize conversion and retention rates.
• Responsible for the online customer journey experience and focusing on improving website and social media integration.
• Responsible for digital brand engagement and improving the digital customer experience through research and insight
• Manage the creation and implementation of the integrated digital communications strategy, including social media, content marketing, organic search and paid search.
• Responsible for lead nurturing campaigns and renewal campaigns using multichannel communication strategies.
• Understanding marketing channel attribution and tracking methodology.
• Responsible for the digital marketing budget and reporting to senior management.
• Responsible for the content marketing strategy and/or social media strategy.
• Oversee the organic and paid search marketing strategy, and ensure best practice is adopted, reviewed and monitored.
• Contribute to growing online communities and social media platforms
• Manage online reputation management
• Develop relationships with digital agencies/vendors and involved in vendor selection.
• Assess new digital marketing technologies, tools and techniques, and regularly review for best fit for the business.

• 12-15 years of experience in digital/ecommerce
• University degree with specialism in Marketing, Economics or Business
• MBA degree is a preference.
• English language skills are mandatory. Arabic would be an advantage.
• Professional Certificate in Digital Marketing preferred
• Experience of managing websites, intranet, eCommerce sites.
• Experience in B2B tactics.

Salary commensurate based on Candidates’ experience

An excellent bonus scheme and other benefits