HEAD OF DIGITAL SALES & MARKETING

Riyadh, KSA

About the Company

A leading Insurance Company based in Saudi Arabia is looking for an experienced Senior Digital Sales & Marketing Professional to head up their digital team in Riyadh.

About the Role

  • Formulate and deliver the digital marketing strategy for customer acquisition and customer retention
  • In-charge of the online customer journey experience as well as propose initiatives to improve website and social media integration.
  • Responsible for digital brand engagement and improving the digital customer experience through research and insight
  • Manage the creation and implementation of the integrated digital communications strategy, including social media, content marketing, organic search and paid search.
  • Responsible for lead nurturing campaigns and renewal campaigns using multichannel communication strategies.
  • Understanding marketing channel attribution and tracking methodology.
  • Responsible for the digital marketing budget and reporting to senior management.
  • Responsible for the content marketing strategy and/or social media strategy.
  • Oversee the organic and paid search marketing strategy, and ensure best practice is adopted, reviewed and monitored.
  • Contribute to growing online communities and social media platforms
  • Develop relationships with digital agencies/vendors and involved in vendor selection.
  • Assess new digital marketing technologies, tools and techniques, and regularly review for best fit for the business.

About the Individual

  • 12-15 years of experience in digital/ecommerce
  • University degree with specialism in Marketing, Economics or Business
  • MBA degree is a preference.
  • English language skills are mandatory. Arabic would be an advantage.
  • Professional Certificate in Digital Marketing preferred
  • Experience of managing websites, intranet, eCommerce sites.
  • Experience in B2B tactics.

Salary

Salary commensurate based on Candidates’ experience

Benefits

An excellent bonus scheme and other benefits

Akshaya

Akshaya Ananth

Recruitment Associate

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