REGIONAL MARKETING MANAGER
Dubai, UAE
About the Company
A leading International Insurer is looking for a seasoned Digital Marketing Professional to join their team in Dubai to develop and monitor the A&H Digital and Partnership strategy across Middle East and Africa.
About the Role
- A leadership position reporting to the MEA Head of Accident & Health, this position will develop and monitor A&H Digital/DM and Partnership strategy across Middle East and Africa. The geographic footprint includes 8 countries.
- Support the Partnership Head in development and timely execution of Digital/DM and Partnership A&H Strategy
- Create, implement and revise strategic business plan and budget – Design and drive the implementation of marketing campaigns through suitable channels (digital, telemarketing, Partnerships) with the goal to acquire and retain customers
- Drive opportunities to grow Digital/DM and Partnership revenue and margin via product and competitor benchmarking and innovation from existing partners, Create a detailed marketing plan to build a sales opportunity pipeline to ensure effective ongoing targeted new clients acquisition across existing partners .
- Monitor market trends and competitor activities to respond with appropriate marketing strategies and tactics
- Understands the A&H business model, product appetite, underwriting methodology, and the risks we assume
- P&L Management – Oversee marketing businesses to achieve financial targets, both top-line and bottom-line, in accordance with product objectives and market potential
- Prepare and agree annual marketing, premium, TARP (total annualised retail premium) and expense budgets and develop business strategies and oversee execution of programs to achieve agreed financial targets
- Coordinate to ensure that marketing campaigns are being successfully managed and achieving ultimate results, delivering required profitability benchmark & KPIs
- Ensure systems, process, administration, policies, procedures are in place, to manage the business and monitor its performance and success
- Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements from existing partners
- Identification of future digital marketing trends, business models and media consumption to enable commercial advantage
- Drive collaborative behaviour with leadership team across the wider business – work in matrix organisation with multiple country involvement
- Demonstrate understanding of regulatory and compliance processes and actively participate in relevant governance committees
About the Individual
LEADERSHIP SKILLS
- Proven Strategic Leadership skills in developing vision and purpose, driving for results and leading effective teams
- Experience of working as part of a senior management team and leading and articulating organisational strategy
- Proven ability to manage a broad range of stakeholders
- Highly collaborative approach across functions and geographies
- Ability to manage and influence in a matrix structure and across a wide geography
- Ability to work both independently and collaboratively within a tea
TECHNICAL SKILLS & EXPERTISE
- At least 5 years of Digital/DM and Partnership insurance leadership experience including P&L responsibilities
- Proven business leader, with a proven track record of digital or channel delivery
- Deep expertise Digital channel development
- Deep expertise in DM and Partnership development and management
- Proven experience of growing distribution channel, whilst improving ROI
- Knowledge of market segmentation, portfolio management, acquisition and distribution
- Established strong relationships with customers, intermediaries, and regulators
- Demonstrated business savvy, analytical and quantitative skills
- Superb communication, both oral and written
- Ability to manage concurrent and time sensitive projects
- Delivers through to execution
- Knowledge of the Fintech/Insurtech scene
Salary
Salary commensurate based on Candidates’ experience
Benefits
An excellent bonus scheme and other benefits

Clifford Morris
Account Manager