REGIONAL MARKETING MANAGER

Dubai, UAE

About the Company

A leading International Insurer is looking for a seasoned Digital Marketing Professional to join their team in Dubai to develop and monitor the A&H Digital and Partnership strategy across Middle East and Africa.

About the Role

  • A leadership position reporting to the MEA Head of Accident & Health, this position will develop and monitor A&H Digital/DM and Partnership strategy across Middle East and Africa. The geographic footprint includes 8 countries.
  • Support the Partnership Head in development and timely execution of Digital/DM and Partnership A&H Strategy
  • Create, implement and revise strategic business plan and budget – Design and drive the implementation of marketing campaigns through suitable channels (digital, telemarketing, Partnerships) with the goal to acquire and retain customers
  • Drive opportunities to grow Digital/DM and Partnership revenue and margin via product and competitor benchmarking and innovation from existing partners, Create a detailed marketing plan to build a sales opportunity pipeline to ensure effective ongoing targeted new clients acquisition across existing partners .
  • Monitor market trends and competitor activities to respond with appropriate marketing strategies and tactics
  • Understands the A&H business model, product appetite, underwriting methodology, and the risks we assume
  • P&L Management – Oversee marketing businesses to achieve financial targets, both top-line and bottom-line, in accordance with product objectives and market potential
  • Prepare and agree annual marketing, premium, TARP (total annualised retail premium) and expense budgets and develop business strategies and oversee execution of programs to achieve agreed financial targets
  • Coordinate to ensure that marketing campaigns are being successfully managed and achieving ultimate results, delivering required profitability benchmark & KPIs
  • Ensure systems, process, administration, policies, procedures are in place, to manage the business and monitor its performance and success
  • Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements from existing partners
  • Identification of future digital marketing trends, business models and media consumption to enable commercial advantage
  • Drive collaborative behaviour with leadership team across the wider business – work in matrix organisation with multiple country involvement
  • Demonstrate understanding of regulatory and compliance processes and actively participate in relevant governance committees

About the Individual

LEADERSHIP SKILLS

  • Proven Strategic Leadership skills in developing vision and purpose, driving for results and leading effective teams
  • Experience of working as part of a senior management team and leading and articulating organisational strategy
  • Proven ability to manage a broad range of stakeholders
  • Highly collaborative approach across functions and geographies
  • Ability to manage and influence in a matrix structure and across a wide geography
  • Ability to work both independently and collaboratively within a tea

TECHNICAL SKILLS & EXPERTISE

  • At least 5 years of Digital/DM and Partnership insurance leadership experience including P&L responsibilities
  • Proven business leader, with a proven track record of digital or channel delivery
  • Deep expertise Digital channel development
  • Deep expertise in DM and Partnership development and management
  • Proven experience of growing distribution channel, whilst improving ROI
  • Knowledge of market segmentation, portfolio management, acquisition and distribution
  • Established strong relationships with customers, intermediaries, and regulators
  • Demonstrated business savvy, analytical and quantitative skills
  • Superb communication, both oral and written
  • Ability to manage concurrent and time sensitive projects
  • Delivers through to execution
  • Knowledge of the Fintech/Insurtech scene

Salary

Salary commensurate based on Candidates’ experience

Benefits

An excellent bonus scheme and other benefits

Clifford

Clifford Morris

Account Manager

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