REGIONAL MARKETING MANAGER

A leading International Insurer is looking for a seasoned Digital Marketing Professional to join their team in Dubai to develop and monitor the A&H Digital and Partnership strategy across Middle East and Africa.

• A leadership position reporting to the MEA Head of Accident & Health, this position will develop and monitor A&H Digital/DM and Partnership strategy across Middle East and Africa. The geographic footprint includes 8 countries.
• Support the Partnership Head in development and timely execution of Digital/DM and Partnership A&H Strategy
• Create, implement and revise strategic business plan and budget – Design and drive the implementation of marketing campaigns through suitable channels (digital, telemarketing, Partnerships) with the goal to acquire and retain customers
• Drive opportunities to grow Digital/DM and Partnership revenue and margin via product and competitor benchmarking and innovation from existing partners, Create a detailed marketing plan to build a sales opportunity pipeline to ensure effective ongoing targeted new clients acquisition across existing partners .
• Monitor market trends and competitor activities to respond with appropriate marketing strategies and tactics
• Understands the A&H business model, product appetite, underwriting methodology, and the risks we assume
• P&L Management – Oversee marketing businesses to achieve financial targets, both top-line and bottom-line, in accordance with product objectives and market potential
• Prepare and agree annual marketing, premium, TARP (total annualised retail premium) and expense budgets and develop business strategies and oversee execution of programs to achieve agreed financial targets
• Coordinate to ensure that marketing campaigns are being successfully managed and achieving ultimate results, delivering required profitability benchmark & KPIs
• Ensure systems, process, administration, policies, procedures are in place, to manage the business and monitor its performance and success
• Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements from existing partners
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage
• Drive collaborative behaviour with leadership team across the wider business – work in matrix organisation with multiple country involvement
• Demonstrate understanding of regulatory and compliance processes and actively participate in relevant governance committees

LEADERSHIP SKILLS

• Proven Strategic Leadership skills in developing vision and purpose, driving for results and leading effective teams
• Experience of working as part of a senior management team and leading and articulating organisational strategy
• Proven ability to manage a broad range of stakeholders
• Highly collaborative approach across functions and geographies
• Ability to manage and influence in a matrix structure and across a wide geography
• Ability to work both independently and collaboratively within a tea

TECHNICAL SKILLS & EXPERTISE

• At least 5 years of Digital/DM and Partnership insurance leadership experience including P&L responsibilities
• Proven business leader, with a proven track record of digital or channel delivery
• Deep expertise Digital channel development
• Deep expertise in DM and Partnership development and management
• Proven experience of growing distribution channel, whilst improving ROI
• Knowledge of market segmentation, portfolio management, acquisition and distribution
• Established strong relationships with customers, intermediaries, and regulators
• Demonstrated business savvy, analytical and quantitative skills
• Superb communication, both oral and written
• Ability to manage concurrent and time sensitive projects
• Delivers through to execution
• Knowledge of the Fintech/Insurtech scene

Salary commensurate based on Candidates’ experience

An excellent bonus scheme and other benefits